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Research papers

Conflict maps in social media

Many brands have entered the realm of social media as part of their marketing strategies. Nevertheless, on many occasions due to mishandling these interactions devolved into conflict which may scale rapidly and turn low intensity situations into...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Julián Andrés Riveros Clavijo, María Angélica Aya Zarate
June 23, 2013
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Citation

Clavijo and Zarate (2013a, June 23). Conflict maps in social media. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/conflict-maps-in-social-media